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The leading Affiliate Marketing ecosystem in Southeast Asia

Established in 2024, ADFI is one of the prominent players in Affiliate Marketing in Southeast Asia.

The story of
us

We develop an ecosystem connecting Marketplaces, Brands, Advertisers, and Creators to drive real and sustainable revenue growth. ADFI does not just execute campaigns; we build a growth infrastructure driven by data, technology, and strategic relationships across multiple markets.

Mission & Vision

Our mission is to develop a multi-platform, multi-country Affiliate Marketing ecosystem, helping partners optimize efficiency, boost revenue, and scale sustainably.

Our vision is to become the leading multinational Affiliate Marketing ecosystem in Southeast Asia, standardizing operations, optimizing profitability, and driving sustainable expansion for all stakeholders on e-commerce platforms.

Milestones of
growth

$200M+ GMV
GMV generated in 2025 through the ADFI ecosystem.
5+
Markets
ADFI is thriving in Vietnam, Indonesia, Malaysia, the Philippines, Thailand, and is on track for further expansion.
1000+
Partners
Thousands of Brands, Advertisers, and Creators are growing with ADFI every day.
66M+
orders
Generated in 2025 through the ADFI ecosystem.
Đội ngũ ADFI

Core Capabilities

Strategic relationships across Southeast Asian markets

  • ADFI builds and maintains close relationships with Marketplaces, Brands, and MCN ecosystems in Vietnam, Indonesia, Malaysia, the Philippines, and Thailand
  • These strong relationships enable fast execution, effective negotiations, and sustainable scaling

Highly skilled team & multinational operational experience

  • The ADFI team possesses deep expertise in Affiliate Marketing, Livestream Commerce, and Performance Marketing across multiple markets
  • We formulate strategies based on data, consumer behavior, and platform-specific dynamics to optimize GMV and profitability

Technological edge & customized infrastructure

  • ADFI features a real-time performance tracking dashboard, giving partners transparent control over GMV, costs, and profits
  • Our in-house IT team is fully capable of developing and tailoring tech solutions to meet each partner's unique needs

Ready to accelerate your revenue
with ADFI

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