Affiliate marketing is a performance model: the brand pays only when a real result happens, such as an order, a signup or an install.
Who is involved - Advertisers and brands: they own the product or service. - Creators and publishers: they introduce the product to their audience. - Networks and platforms: they connect, track and reconcile performance.
Why it fits brands - Spend is tied to outcomes, so budgets stay under control. - Reach expands through a creator network instead of paid media alone. - Reporting is transparent per traffic source, per creator and per campaign.
How to start - Define the conversion goal and a commission that fits your margin. - Set up clean tracking so every order is attributed to the right source. - Recruit creators who match your audience and give them clear briefs and assets. - Review results on a fixed cycle and scale the creators and SKUs that work.
If you want to launch an affiliate program, the ADFI team can help you design a roadmap for your category and current scale.